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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Wednesday, May 13, 2015

My October Dream: 2015 Beaches Social Media on the Sand Conference


I have been blogging since 2008.  When I look back at the difference between my posts when I first started and my posts now, it's obvious that life has certainly changed!  And I am sad to say that some of those life changes have taken me away from things I truly love!  

Writing has always been an outlet for me and blogging came along at a time when I felt lost and confused about my role in my family and my role in the world.  Blogging provided a venue for me to vent, to laugh, to share and to meet other people in the world at a time when I really needed to feel connected. Blogging became a lifeline that gave me hope and that helped me learn more about my strengths and talents.  Blogging gave me a network that allowed me to tap into an amazing and supportive group of women from all walks of life and from all over the globe. I have internet friends that feel like family because of blogging and social media!

Since the day I started blogging, it has been my greatest desire to attend a blog conference. I've had a few opportunities, but have never been able to take advantage of them due to bad timing or bad finances.  It occurred to me a few weeks ago, that had I worked harder to make one of them in particular happen, I think my life would be very different today.  I think the networking, the learning and the friendships I would have made there would have helped me have more confidence in my ability to earn a living pursuing my passion.  I would have had a bigger group of friends and associates to lean on when I was feeling overwhelmed and in need of support. I would have been surrounded by like minded women who find ways to overcome obstacles and make what they love become what they do. I would get to sit at the feet of Social Media Mavens like Maria Bailey to better learn the craft. It makes me sad to think about how much time I have wasted trying to convince myself that what I love has value and worth because circumstances in my tiny world try to make me believe otherwise. 

I know, sitting around and feeling bad does nothing to change my circumstance.  Which is why this year, I am committed to attending at least one conference!  Last year I was invited to attend the
Beaches Social Media on the Sand Conference.  I had to turn it down because it was financially impossible at the time. I regretted not trying harder to find a way to make it happen.  My family was sorely in need of some bonding time and I was sorely in need of being with a group of people who get why blogging is "my thing."  I applied again this year and nothing would make me happier than to have the opportunity to attend the 2015 Beaches Social Media on the Sand Conference!  I heard and read nothing but amazing things about it! From the phenomenal accommodations and staff to the engaging and relevant content, everyone who attended raved about the conference. 

I want to rave about it too!  So I hope I make the list this year.  I pray that the blogging gods will smile kindly upon me and give me and my family a chance to experience the beautiful Turks and Caicos Island together while I learn more about how to be a better blogger. My kids and husband need to see how happy mom is when she's in her element and I need to help them see the world can be so much more than struggling to pay bills in tiny Idaho. 

So I'm just putting this out there for the Universe to hear and see!  I'm ready for some Social Media on the Sand this year! I'm making my plans for October and trusting that you are hearing this, Universe! My family needs to spend some time together this year looking at this:

btc-013
(photo courtesy of Beaches Resort)

I'm doin' my part, I'm putting out positive thoughts and working hard to make sure we can make it happen on our end, so don't let me down, Universe! You and me, Uni. Working together.  We got this!

Tuesday, February 25, 2014

5 Lessons My Kid Entrepreneur (and his Mom) Learned About Business (and Life)

Whew!  We are finally done selling t-shirts!  If you aren't familiar with our t-shirt campaign, you can read this post to get up to speed.  If you are familiar with our efforts, it is most likely because you were BOMBARDED on Facebook and Twitter by our constant posting and promoting to get people to buy one of Eli's shirts.  Sorry if you felt harassed.  And thank you for understanding that it  was all part of his mom's job (he hired me to do his marketing and be his Virtual Assistant).


As the campaign came to an end, we sat down to talk about what he had learned about business and success from this experience.  In doing so, I realized how much I had learned as well. Most of what I learned had to do with what an amazingly insightful young man my son is becoming.  But I also learned that I need to spend some time learning more about the best ways to use social media to market a product.

Anyway...here are the 5 lessons Eli learned about business through his Teespring campaign - in his own words - along with my responses. 
  1. Designing the t-shirts was a lot easier than selling them.  I thought because I liked the design, everyone else would like the design too.  It's hard to make people want to spend their money. Well, sometimes it is hard. Unless they are like your dad and you are selling some ridiculous gadget on TV. Then it's pretty easy to get them to spend money (I only thought this one, I did not say it out loud!).
  2. I could have done more of the work on the internet if you would let me have my own email, Facebook and Twitter accounts.  I could pay you less if I was doing more of that part. I would still want your help, because you know a lot more than me, but c'mon, Mom.  I'm like the only one of my friends who doesn't have Facebook. Plus we could have advertised on you account AND mine and maybe sold more shirts. Point taken, Bud.  But still not sure I am ready to let you wade into the social media sea.  Put a pin in that one and we'll talk about it later.  You always say later, Mom.  Yeah, I know. It's what I say when I don't want to make a decision and I hope you'll forget about the topic and go play.
  3. Most kids don't have $15 to spend on a shirt.  They have to ask their parents and some parents are just mean and say no to everything.  I have to find some things to make and sell that kids can afford. Good observation.  We'll work on that.
  4. I want to do some fun things that I like to earn money, not just rake leaves and mow lawns.  I will do those too, but I want to do fun things to make money. Welcome to adulthood. Even when you find something to do that you love, there will still be parts of the business that you just don't like or might not be good at.  But you learn to deal with those things and get them done and out of the way so you can focus on the parts you love! You mean like how you love being our mom but hate cooking dinner for us?  I don't hate cooking dinner for you!  Well, you don't love it because you always get stressed out when it's time to start cooking. Touche, my man.  Touche.  It's not so much that I hate doing it, I just...well...okay. I kind of don't like cooking every night.  Note to self: do a better job of hiding disdain for cooking dinner.
  5. I was a little disappointed that Ellen didn't help me.  She helps people on her show all the time.  I thought she might help me because I wasn't asking her for money, I just asked her to tweet for us because everyone reads her Twitter and Facebook and she ALWAYS helps people. That kind of sucked, but I guess I get it. Probably everyone asks her for help because she makes a lot of money. Yeah...what we see on TV and what happens in real life can be very different.  It does kind of suck to realize that you are a little guy in the big scheme of things. But you had a good idea to try to reach out to people (Ellen, The Sharks from Shark Tank) who have a bigger audience and more selling power than you do. You just have to continue to find ways to connect with people who have large networks and be an amazing, engaging person with whom they will want to work. So...just keep trying to make friends with famous people?  Ummm...not exactly.  
So, yeah...we still have a lot to discuss and a lot of planning to do for whatever business venture is next, but he learned a lot and is much more aware of the work it takes to have a successful business. Thanks so much to all of you who supported him (and his mom) through t-shirt purchases, Tweets and Facebook Likes and Shares.  As his mother, I cannot tell you how much it means to me that you were all willing to participate in this project on his behalf.  You may think you just bought a t-shirt or shared a post.  But what you really did is help a 12 year old kid develop important attributes and qualities, as well as learn some valuable lessons that will serve him well for the rest of his life.  And for that?  I want to hug each and every one of you.  

The shirts are printing and shipping in the next few days!  He is so incredibly excited!  If you bought one, feel free to take a picture of yourself wearing it and email it to me or post it on Facebook!  Teespring doesn't tell us who made a purchase, so we'd love to recognize you for supporting a Kid Entrepreneur!   

Wednesday, January 6, 2010

What the Application SHOULD Have Said...

Ya'll know I've been looking for work, right? So I was extremely excited when I ran across this really great job post the other day. The position is a social media assistant kind of thing and it sounded like the most Wonderful. Job. Ever. The position requires that I would be using the skills I have developed thus far in my life, including writing, marketing, customer service and internet related talents, but more importantly, I would be able to improve upon those skills with limitless opportunities to learn more and do more within the blogosphere, to which we all know I am hopelessly addicted. On top of it all, the writer of the job posting made the office sound like a really upbeat and hip place where I would truly enjoy working with everyone and where I could be myself and genuinely thrive. People, this job would be the perfect vehicle to my becoming the Social Media Maven I so aspire to be!

I know! How often does the perfect job opportunity come along at the right time in your life when you actually know what you want to do and actually have some of the skills to do it? Okay, well, actually those opportunities come along a lot for a lot of people around the world, I guess. I think it's called a promotion. The point is, at a time when I am a little "iffy" about how to jump off of the SAHM wagon and rejoin the working ranks, this particular situation seems like a perfect fit. So yeah! I was uber-excited! So much so that I sat down and immediately set to typing up the email they requested telling them why I am such an excellent candidate for the job!

It was the first time in a few months that going back to work actually felt doable and fun. And then it happened. The thing I swore I wouldn't let happen when I decided to just "go for it" with this application. My brain hiccuped and I started second guessing myself. Every word sounded wrong. Every sentence felt belabored and trite. I ceased to be a fluent writer and instead became a poster child for Moms with ADD. My fingers couldn't find the correct keys and suddenly the inner back-up band that provides the energizing and supportive music in my head quit playing "I'm Walkin' on Sunshine" and started playing "Taps."

Well, after a few hours of struggling, realizing I was nothing more than a big, fat hot mess, I just shut down and in a flurry of tears, tired and desperate to come across as anyone other than a fat, non-singing version of Amy Winehouse, I ended up sending an email that I'm pretty sure missed the mark. I let the stress of "having to get this one absolutely perfect" be my driving force and in doing so I'm afraid I may have bombed out.

A few days later I started rehearsing the things I should have told this hiring manager about myself the first time around. With no pressure, the words and ideas flowed easily and all made sense and I sounded like this really intelligent, well-rounded, capable human being with a great sense of humor and an even greater desire to succeed in this internet fueled media. I was suddenly the skilled wordsmith I purported to be in my resume and I had enough confidence to say so with no compunction about my choice to stay home and raise my kids for a few years rather than pursue a journalistic or corporate career of some kind. I was able to discuss the fact that while my inclinations toward entrepreneurship have been a discouragement to some who are afraid I might be a reluctant employee, I see those desires to build as assets that allow me to take an idea, develop it and run with it. On the other hand, I am also a very good employee and team player who is able to take direction well.

When the little interviewer in my head asked me to talk about my work history and how the various jobs prepared me for this social media position, I quickly referenced and then articulated situations from every job I have ever held, whether it was taking care of racehorses or meeting a CEO at the airport between connecting flights with his forgotten luggage, that have taught me something about working hard, about working smart and most importantly about taking care of your clients. I was able to show how all of my past experience has truly prepared me for this "perfect" position. Cleaning stalls and grooming horses taught me routine and good work habits, compassion and the importance of communicating with owners and businessmen regarding their investments. Hostessing afforded me opportunities to deal with uptight people and I learned how to resolve customer complaints quickly. Graphics allowed me to nurture my creativity and my desire to think outside of the box. Typesetting fostered a desire for precision and error free work and drove home the importance of how words look as well as how they sound. Working in an art department as an expediter helped hone my organizational and scheduling skills along with teaching me how to mediate issues between two departments. My stints in a call center environment helped me develop patience beyond what I thought I had, as well as sharpen valuable communication and problem-solving skills. That job also made me very aware of the importance of exercise because sitting on your butt all day does bad things to your body. And starting my own business doing errands for people allowed me to know my clients on a more personal level, to use my previously gained skills to create something of my own and to recognize where my weaknesses lie as a leader. I'll leave raising kids out of the equation for now, because really? I could go on for hours about how they have prepared me for a career. And it's not because they have driven me so crazy that I am ready to get away from them. Well - at least most days that's not the reason I am ready to go back to work.

In addition to all of these relevant bits of information, in my dreamworld interview I was also able to describe my goals for the future: In addition to finding a home with a company that offers me the opportunity to provide a great income/life for my family by doing something that I love, I relish the idea of staying on top of cutting edge social media technology and being involved in the medium to such a degree that I am able to influence how it continues to develop and how it can be used to help business and families thrive in a computer and internet driven era.

Everything I have done career-wise has led me to this point in my life where I am able and willing to jump whole-heartedly into a trade that is filled with wonder and excitement, and which allows me to use the skills I have developed through a lifetime of looking for my niche. And I really feel like I have found my niche.

In the end, here's what I wish I would have said: "Internet and Social Media is my element and these are my people. I feel at home and happy when I am writing 3 blog posts, Twittering while posting to Facebook and reading emails asking for product reviews, etc. I feel like I was born to it. I just need the opportunity to learn from the masters so I can take my place in the Social Media arena."

It all seems so easy now. Why wouldn't my brain think of these things 5 or 6 days ago? Actually, I know the answer to that. It's because I want to do what makes me happy. The Internet, social media, blogging, writing, being creative - they all make me happy. And in my zeal to snag the perfect job, I let myself get overworked about the whole thing.

But whatdya do? What's done is done, right? Writing about it helped me gain some needed perspective and I have a much stronger sense of who I am and a much clearer vision of what direction I want to go now, so I guess all is not lost.  What's the old saying?  The app which does not kill us makes us stronger?  I'm STILL HERE, people!!  I'm still here.